OMEGA

In 2019, Omega watches commissioned Luke to run one of their first worldwide social travel campaigns. The brand entrusted Luke with the world famous Omega Seamaster and a selection of matching products, with the brief to visit as many countries as possible within a six month timeframe. Six months and eight passport stamps later, Omega released the campaign on their social channels amassing millions of impressions, proving their most successful social media campaign to date.

Does the name WATCHLUKE make a bit more sense now?